It is important to have a strategy that empowers your brand, but it is equally important to have one that empowers your customers. Jewellers know this saying all too well – the customer is king! Digital marketing for jewellery brands has become a necessity for driving store visits, increasing brand awareness and elevating the image of your brand. Learn how to stand out online with foolproof digital marketing tips.
Image building for your brand
A strong online presence is the first step to building a household brand name, which is every marketer’s primary goal. Digital marketing is a powerful foundation for future jewelry strategies that jewelry brands need to focus on:
This is a fantastic website:
Having an attractive website is essential to attracting more customers and increasing your revenue, whether you operate an online store or a showroom. Make your brand story stand out with a clean, crisp design. Great design does more than just visually appeal to the eye; it creates an unmatched user experience that transforms inquisitive leads into loyal customers. A spectacular design, however, is nothing without engaging content. Additionally, you need a homepage that contains multiple web pages with detailed information about your brand and landing pages that act as e-commerce portals.
Gehna is an online boutique featuring authentic hand-crafted jewellery that features a landing page design. There are enticing images and a clean layout for a pleasant user experience. In the example above, we see a clear-cut description of the product with a relevant call-to-action.
SEO: Search Engine Optimization:
A simple Google search at today’s digital age will answer most of your questions – from finding the right bracelet to determining the type of jewellery to wear for various activities. A good SEO checklist, accompanied by various link-building techniques and WordPress plugins, will put your product on the first page of the world’s most popular search engine. To understand what type of content works for your target audience, you must conduct a detailed keyword analysis and competitor analysis.
An engaging piece of content:
Blogging is one of the most effective digital marketing techniques for delivering valuable content that will help you make an informed decision. A blog-friendly website has 434% more indexed web pages on Google, increasing its chances of being ranked high. Invest in infographics, video embeds, and gorgeous images that keep viewers scrolling so jewellery brands can leverage the power of informative blogs. From tips for choosing a diamond to trendy bridal jewellery looks, the blogs cover all aspects of purchasing jewellery.
Using social media:
Social media is used by everyone. Make sure your brand stands out on social media by developing an engaging social media presence. You can increase your jewellery brand’s exposure by using Facebook, Instagram, YouTube and Pinterest. Create an awareness campaign for your brand, market your products and engage with your followers using social media.
We ran a Valentines Day campaign with Malabar Gold and Diamonds. With Instagram grid posts, we used the entire feed space. A whopping 1500 new followers were attracted by this.
Putting up videos:
Video clips can tell a thousand stories in a single frame. Convince your audience to take the next step by creating videos that convert. Create a YouTube channel and start promoting videos based on keywords that show up in a user’s feed. The luxury and fun aspect of jewellery makes it a great candidate for digital marketing via videos. Through video campaigns, you can provide thought-provoking snippets to your target audience that will help grow your online brand identity and capture more subscribers.
Marketing through influencers:
Influential sources are the most effective way to convince a potential consumer to buy your product. Utilise the power of social influencers to gain exposure. Due to the creative side of the jewellery sector, marketers have a huge opportunity to use lifestyle influencers to promote their products. Influencer marketing platforms, like influencer.in, can help you hand-pick influencers who resonate with your brand and reach your target audience quickly and easily.
In the following image, you can see a Voylla influencer marketing campaign. Influencers including Jhanvi Bhatt, Mrinali Das, and Anusha worked with the brand. Influencers wore Voylla jewellery in their Instagram posts and communicated with their followers in a style and language reflective of the brand. The campaign significantly benefited Voylla with increased visibility and conversions.
Visits to GMB stores listed:
Jewellery brand digital marketing isn’t just about online stores! Google My Business Listings can help your brick-and-mortar store gain more visitors. In addition to appearing on Google Search and driving traffic to your website, users will also be able to read reviews and get directions to your store. GMB listings contribute to 14.7% of overall influencing factors, according to a MOZ report on page ranking factors, making it a high-impact element of jewelry brand digital marketing. For more insight, read our blog on 13 ways to leverage local SEO and Google Maps.
A detailed GMB listing, such as the one for Gehna below, will drive more traffic to the store, which in turn will improve revenue. Today, most searches are local in nature. The GMB listing shows the address, working hours, contact details, directions to the store, and images, making it easier than ever for consumers to visit the store. Alternatively, they can order directly from the website!
Ads for higher sales online:
Your brand can reach more customers with online ads. They bring you more business. Your choice of marketing platform will depend on your objective and the type of audience you intend to reach, such as Facebook ads or Google ads. Other options include YouTube and Instagram. You can also run ads on Amazon if you are selling your product on the site and drive more relevant traffic to your e-commerce store. Alternatively, shopping ads promise 8X to 10X return on ad spend. Shopping ads are a combination of optimization, monitoring, and bidding.
Voylla is a contemporary jewellery brand with an online store. Images, titles, and product descriptions were optimized to appear as Google search ads. A simple Google search for “gold plated men’s ring” brings up a series of shopping ads, out of which the Voylla ad is placed as per the position it was bid for.
Digital marketing for jewellery brands offers a plethora of creative campaigns and ads that you can use in your strategies. We also provide detailed blogs on digital marketing for real estate, finance, and insurance. Let’s go digital and grow your business!
Embtel Solutions 